Another hugely popular campaign by Nike was their Write The Future campaign which was shown during the 2010 World Cup. The big budget adverts featured World Cup stars from Ronaldo to Rooney in a series of exciting and dramatic matches which not only helped Nike's brand awareness at this time but also raised anticipation for the World Cup itself. This one was widely recognised as the greatest advert of the World Cup and it's easy to see why.
If only the real World Cup had been as great as this Nike ad.
Posted by Hannah Wills.
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