As far as the "market giant" phrase goes, it is fair to say that Adidas and Nike are deffinitely up there with the main rivals of the moment. So what makes them so much more successful? Why are they so different when their products are no better than any other premium sports brand? Advertising with an innovative idea is always key and an advertisement that really grabs the viewers attention is always the most effective. Below is an example of how Nike have done this. They used a simple game of basketball and turned the sound effects into a song. This idea is simple but different and very effective.
Posted by Lucy Stevenson
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