Quite a different approach that New Balance have taken here... there is a male and female version with this advert. Both stating how New Balance trainers help you overcome difficult times in the day.
An occuring theme that has been consistant throughout a number of New Balance's adverts is the idea of them 'caring/considering' their consumers in every aspect. This is a good way to increase brand loyalty as the customer will feel like they have got a positive relationship with the brand.
Posted by Hannah Thomas
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