Adidas has launched a 60-second viral which celebrates the success of the F50 Adizero as the top-scoring boot at the 2010 Fifa World Cup, despite rival Nike claiming to have scored more goals overall.
'The Goal Counter', created by 180 Amsterdam, tells the story of a South African boy who is an obsessive fan and defaces a poster ad for the F50, by adding to a painted tally every time a player wearing the boot scores a goal.
The strapline "The Lightest. The Fastest. The Deadliest" appears, before the text "2010 Fifa World Cup Top Scoring Boot" at the end of the 60-second spot. Adidas will also put the ad on TV across Europe, including the UK. - Posted by Hannah Thomas
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