One of New Balance's more creative print campaigns is Keep Running, created by Rediffusion in 2007. They thought outside the box and used images of two of the world's biggest fugitives, Osama Bin Laden and Dawood Ibrahim, to tie the strapline of 'keep running' in with two people who are on the run. I thought this was a really witty idea as it is one of the few New Balance campaigns that doesn't focus on the trainers themselves but it still has strong links with the brand and their running heritage.
Posted by Hannah Wills.
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