The use of humour in advertising can be a great way to get your message across to the consumer, simply because the advert will be more memorable and people will want to talk about it to their friends.
Here is a great example!
Posted by Lucy Stevenson
Monday, 21 February 2011
Use the Facts
Scientific facts used in advertising campaigns is very common in adverts for hair and beauty products. This technique is proven to be very effective when persuading potential customers to go and have a better look at the product and I feel that it could work for other brands outside the hair and beauty perimeter.
Perhaps something to think about when developing the New Balance campaign.
Posted by Lucy Stevenson
Perhaps something to think about when developing the New Balance campaign.
Posted by Lucy Stevenson
Famous Faces
A famous face in your advertising campaign almost ensures it's success. However contracting a famous person to your brand would be very expensive but definitely something to keep in mind.
Posted by Lucy Stevenson
Posted by Lucy Stevenson
New Balance 758
Quite a different approach that New Balance have taken here... there is a male and female version with this advert. Both stating how New Balance trainers help you overcome difficult times in the day.
An occuring theme that has been consistant throughout a number of New Balance's adverts is the idea of them 'caring/considering' their consumers in every aspect. This is a good way to increase brand loyalty as the customer will feel like they have got a positive relationship with the brand.
Posted by Hannah Thomas
An occuring theme that has been consistant throughout a number of New Balance's adverts is the idea of them 'caring/considering' their consumers in every aspect. This is a good way to increase brand loyalty as the customer will feel like they have got a positive relationship with the brand.
Posted by Hannah Thomas
Sunday, 20 February 2011
"Different" ad campaigns are always the most effective
As far as the "market giant" phrase goes, it is fair to say that Adidas and Nike are deffinitely up there with the main rivals of the moment. So what makes them so much more successful? Why are they so different when their products are no better than any other premium sports brand? Advertising with an innovative idea is always key and an advertisement that really grabs the viewers attention is always the most effective. Below is an example of how Nike have done this. They used a simple game of basketball and turned the sound effects into a song. This idea is simple but different and very effective.
Posted by Lucy Stevenson
Posted by Lucy Stevenson
Puma
After learning about Puma's lifestyle range I decided to look for their past advertising campaigns, and like Nike and Adidas, Puma jumped on the football band wagon during the world cup.
This ad shows South Africans playing football (in Puma trainers) which is very much like the adidas advert.
It seems that the top footwear brands decide to do the same ad but with different trainers!
Posted by Hannah Thomas
This ad shows South Africans playing football (in Puma trainers) which is very much like the adidas advert.
It seems that the top footwear brands decide to do the same ad but with different trainers!
Posted by Hannah Thomas
New Balance's Lifestyle Competitors
Here are just a few of the brands that have also extended their ranges to a lifesyle range.
Adidas
Puma
Posted by Hannah Thomas
Adidas
Puma
Posted by Hannah Thomas
Saturday, 19 February 2011
New Balance
New Balance 'Delivering performance to the next level...'
This video shows hundreds of people running (in New Balance trainers of course) to different places all over the country delivering a pair of trainers. I think this is clever as it is trying to portray that New Balance care for every customer individually. The only strange thing is... the customer at the end of the video doesn't buy the trainers! Posted by Hannah Thomas
This video shows hundreds of people running (in New Balance trainers of course) to different places all over the country delivering a pair of trainers. I think this is clever as it is trying to portray that New Balance care for every customer individually. The only strange thing is... the customer at the end of the video doesn't buy the trainers! Posted by Hannah Thomas
Keep Running
One of New Balance's more creative print campaigns is Keep Running, created by Rediffusion in 2007. They thought outside the box and used images of two of the world's biggest fugitives, Osama Bin Laden and Dawood Ibrahim, to tie the strapline of 'keep running' in with two people who are on the run. I thought this was a really witty idea as it is one of the few New Balance campaigns that doesn't focus on the trainers themselves but it still has strong links with the brand and their running heritage.
Posted by Hannah Wills.
New Balance Love/Hate Campaign
The New Balance Love/Hate Campaign from 2008/2009 focused on encouraging runners to love the sport more and aimed to eliminate their hate for the first mile. The idea behind the campaign was that runners have a love/hate relationship with running and the adverts focused on this relationship.
Posted by Hannah Wills.
New Balance Party
Whilst looking into New Balance's past campaigns, I came across this New Balance Party advert which was part of the brand's 2008/2009 campaign called Love/Hate which focused on the love/hate relationship between runners and running. The campaign aimed to highlight that through their unique fit, New Balance shoes can create the right balance between love and hate and help runners enjoy the sport more.
I found this interesting after looking at the Adidas House Party and thought how it could be turned around to create an advert for their lifestyle trainers by showing the same advert from the party goer's perspective rather than the runner's. The advert could show him greeting the runner as in the original before following him into the house party where they are all wearing New Balance lifestyle trainers, in a similar way to the Adidas House Party. By airing these alongside each other it would show consumers the two sides to New Balance and enable them to recognise the brand in both sports and lifestyle scenarios.
Posted by Hannah Wills.
I found this interesting after looking at the Adidas House Party and thought how it could be turned around to create an advert for their lifestyle trainers by showing the same advert from the party goer's perspective rather than the runner's. The advert could show him greeting the runner as in the original before following him into the house party where they are all wearing New Balance lifestyle trainers, in a similar way to the Adidas House Party. By airing these alongside each other it would show consumers the two sides to New Balance and enable them to recognise the brand in both sports and lifestyle scenarios.
Posted by Hannah Wills.
Adidas House Party
In terms of lifestyle trainers, Adidas nailed the cool, fashionable image they were after with their 2008 House Party adverts for the Adidas Originals line. Featuring celebrities from Missy Elliot to Katy Perry and sports stars such as David Beckham, the adverts depicted a massive house party with guests all enjoying themselves whilst wearing the brand, immediately helping Adidas gain even more credibility as an on trend lifestyle brand.
Posted by Hannah Wills.
Steven Gerrard hits clay pigeon in Adidas viral
The seemingly impossible stunt took fewer than ten takes, according to 180 Amsterdam, the agency which produced the virals.
The film, promoting Predator boots, is reminiscent of a viral from 2005 for Nike, where Ronhaldinho apparently returned a football ball to himself from a crossbar a number of times in a row.
Posted by Hannah Thomas
The seemingly impossible stunt took fewer than ten takes, according to 180 Amsterdam, the agency which produced the virals.
The film, promoting Predator boots, is reminiscent of a viral from 2005 for Nike, where Ronhaldinho apparently returned a football ball to himself from a crossbar a number of times in a row.
Posted by Hannah Thomas
Nike - Write The Future
Another hugely popular campaign by Nike was their Write The Future campaign which was shown during the 2010 World Cup. The big budget adverts featured World Cup stars from Ronaldo to Rooney in a series of exciting and dramatic matches which not only helped Nike's brand awareness at this time but also raised anticipation for the World Cup itself. This one was widely recognised as the greatest advert of the World Cup and it's easy to see why.
If only the real World Cup had been as great as this Nike ad.
Posted by Hannah Wills.
If only the real World Cup had been as great as this Nike ad.
Posted by Hannah Wills.
Adidas Viral Campaign
Adidas has launched a 60-second viral which celebrates the success of the F50 Adizero as the top-scoring boot at the 2010 Fifa World Cup, despite rival Nike claiming to have scored more goals overall.
'The Goal Counter', created by 180 Amsterdam, tells the story of a South African boy who is an obsessive fan and defaces a poster ad for the F50, by adding to a painted tally every time a player wearing the boot scores a goal.
The strapline "The Lightest. The Fastest. The Deadliest" appears, before the text "2010 Fifa World Cup Top Scoring Boot" at the end of the 60-second spot. Adidas will also put the ad on TV across Europe, including the UK. - Posted by Hannah Thomas
'The Goal Counter', created by 180 Amsterdam, tells the story of a South African boy who is an obsessive fan and defaces a poster ad for the F50, by adding to a painted tally every time a player wearing the boot scores a goal.
The strapline "The Lightest. The Fastest. The Deadliest" appears, before the text "2010 Fifa World Cup Top Scoring Boot" at the end of the 60-second spot. Adidas will also put the ad on TV across Europe, including the UK. - Posted by Hannah Thomas
Past Adidas Adverts
A past ad campaign by Adidas - 'All day I dream about sneakers'. Posted by Hannah Thomas.
Nike Extreme - Just Experience It
Nike just do it. And they do it bigger and better than almost any other sports brand. Access Agency have created a number of Nike Extreme experiences around the world, using the Nike swoosh as the key feature to get people talking and to get the brand noticed on a massive scale. This campaign has gone viral because people love the fun, clever use of the infamous Nike swoosh and enjoy being part of the Nike Extreme experiences.
Posted by Hannah Wills.
Innovative Advertising Campaigns
Volkswagen - Getting there is just as fun.
Bounty kitchen roll ad. Large items were put in the street and made to look like they have been spilt. Another one that allows interaction and captures the public's attention.
'The kids who can fly' book ad campaign. A large picture is put onto the street to make it seem as though you are on top of a building looking down. Adds an element of fun/fear for people to interact with.
Denver Water - Only use what you need. Enables people to interact with the campaign.
Panasonic ad campaign for their new hair trimmer. Made it very funny so people remember it.
A Coffee brand campaign in New York - 'City that never sleeps, wake up!'
The advert was placed over a manhole cover which steam cameout of making it look like a hot cup of coffee.
Advert for 'Science world - 12 ft sneeze'. When you pressed the button it sprayed water at the person making it seem like a sneeze. Aimed to create awareness of how far a sneeze can travel.
Posted by Hannah Thomas
Thursday, 17 February 2011
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