Humour

The use of humour in advertising can be a great way to get your message across to the consumer, simply because the advert will be more memorable and people will want to talk about it to their friends.

Here is a great example!



Posted by Lucy Stevenson

Use the Facts

Scientific facts used in advertising campaigns is very common in adverts for hair and beauty products. This technique is proven to be very effective when persuading potential customers to go and have a better look at the product and I feel that it could work for other brands outside the hair and beauty perimeter.

Perhaps something to think about when developing the New Balance campaign.





Posted by Lucy Stevenson

Famous Faces

A famous face in your advertising campaign almost ensures it's success. However contracting a famous person to your brand would be very expensive but definitely something to keep in mind.




Posted by Lucy Stevenson

New Balance 758

Quite a different approach that New Balance have taken here... there is a male and female version with this advert. Both stating how New Balance trainers help you overcome difficult times in the day.

An occuring theme that has been consistant throughout a number of New Balance's adverts is the idea of them 'caring/considering' their consumers in every aspect. This is a good way to increase brand loyalty as the customer will feel like they have got a positive relationship with the brand.



Posted by Hannah Thomas

Posted by Hannah Thomas

"Different" ad campaigns are always the most effective

As far as the "market giant" phrase goes, it is fair to say that Adidas and Nike are deffinitely up there with the main rivals of the moment. So what makes them so much more successful? Why are they so different when their products are no better than any other premium sports brand? Advertising with an innovative idea is always key and an advertisement that really grabs the viewers attention is always the most effective. Below is an example of how Nike have done this. They used a simple game of basketball and turned the sound effects into a song. This idea is simple but different and very effective.




Posted by Lucy Stevenson

Puma

After learning about Puma's lifestyle range I decided to look for their past advertising campaigns, and like Nike and Adidas, Puma jumped on the football band wagon during the world cup.

This ad shows South Africans playing football (in Puma trainers) which is very much like the adidas advert.

It seems that the top footwear brands decide to do the same ad but with different trainers!



Posted by Hannah Thomas