Male Focus Group Script

New Balance Focus Group Script

Attendants:
Liam Hurst – Age 16
Ryan Foster – Age 16
Daniel Tebbs – Age 16
Josh Thomas – Age 16
Louis Summers – Age 16
Ryan Pallett – Age 16

Script Writers:
Hannah Thomas & Hannah Wills

Moderator:
Lucy Stevenson

Moderator:
Hi everyone, thanks for coming, I would like to start by asking you to go round the table and tell us your name, age, and what you do. For example, are you a student, what are your hobbies etc?

Liam: Hi I’m Liam, I’m 16 and I’m still at school. My main hobby is football, I used to play at Leicester City’s academy but have just been released and I’m now on trial at Coventry.

Ryan Foster: Hi I’m Ryan; I’m 16 aswell and am still at school. Like Liam said, my main hobby is football aswell.

Daniel: I’m Dan, I’m 16 and my main hobby is spending time with my mates and going to school. I also play cricket in the summer but apart from that I don’t do much more.

Josh: I’m Josh and I’m 16. Outside school I spend all my time playing for Nottingham Forest football club. I have been there since I was 8 and train 5 times a week so don’t have much time for anything else (laughs).

Louis: Hi I’m Louis, 16 and like Dan my main hobby is mostly spending time with my friends and I like doing card tricks (everyone laughs).

Ryan Pallett: I’m Ryan, I’m 16, go to school and don’t do much else apart from hang around with my mates.

Moderator: Thanks for introducing yourselves; I’m going to ask you a few questions so if you have something to say feel free to speak whenever.

Have you ever heard of the brand New Balance?

Ryan Foster: Yeh I have heard of them, they make running shoes don’t they?

Liam: Yeh they do.

Josh: Yeh, I have a pair of them.

Moderator: Have the rest of you ever heard of them?

(Louis, Ryan Pallett and Dan all say no).

Moderator: Liam and Ryan is there a reason why either of you don’t own a pair of New Balance trainers?

Liam: No not really, I just prefer other better known brands.

Ryan Foster: No.

Moderator: Which brands do you mean Liam?

Liam: Well my favourite trainer brand is Adidas. I wear the normal trainers when I go out and things like that and I wear Adidas football boots aswell.

Moderator: What is it about Adidas that you like so much?

Liam: I just think that are really stylish and comfortable and look the best. You can wear the plain trainers with anything so they are practical.

Moderator: Ok thanks that’s great, what do the rest of you think? Which brands do you most prefer?

Louis: Well I do like Adidas but my favourite brand is Nike because I think they are the coolest. You see celebrities wearing them all the time, especially footballers. They just look ace with everything.

Ryan Foster: Nike shoes are the best for your feet aswell. Yeh I think my favourites are Nike aswell.

Dan: My favourite is Adidas for the same reasons as Liam, I just think they go with everything, they are really comfortable and you know you’re fashionable when you wear Adidas (laughs).

Josh: Yeh Adidas are really cool. I prefer the football boots but the normal trainers are really smart looking and go with everything.

Moderator: Ok thanks a lot. What media channel do you pay most attention to? So when I say media channel I mean things like adverts on tv, in magazines, on billboards etc. Which ones do take more notice in?

Ryan Pallett: I’d say tv adverts because I watch a lot of tv. I don’t really notice billboards because I don’t see many.

Josh: Yeh I notice the tv adverts more. I also sometimes buy sports magazines and they have quite a lot of adverts in so I take notice of them aswell.
Liam: I see quite a lot of adverts on my laptop and I only take notice in them because they pop up all the time which is annoying, but I guess it works when it gets your attention (laughs).

Ryan foster: they are so annoying!

Moderator: Louis and Dan which ones do you take most notice in?

Louis: TV definitely, don’t really read magazines.

Dan: Yeh tv for me aswell.

Moderator: Which TV adverts are your favourites at the moment?

Liam: Ermm I don’t know if it is still on the tv now but I like the one where the people are playing basketball and making the different sounds which makes the music. Its for Nike I think.

Josh: Yeh that ones really good. I like the one with Rooney in it where he is playing himself at football. The Powerade one.

Ryan Foster: Well I love the one with Cheryl Cole in it (everyone laughs).

Louis: I think that Yeo Valley advert is really funny where they are rapping!

Dan: Yeh that is good (laughs).

Ryan Pallett: I like the Evian one with the babies on roller-skates and the Cadburys gorilla advert just because they are so random and funny. The funny ones get my attention.

Josh: Yeh I hate the ones that are boring like the claims for you and stuff!

Moderator: So it’s definitely the funny adverts that you remember most?

(All say yes).

Moderator: Has an advert ever made you buy the product?

Josh: Yeh I bought some Powerade after I saw the Rooney advert.

Dan: Yeh I bought some Nike trainers once because they looked really cool on the advert so I went on the website to see them and ended up buying them.

Moderator: Have you ever seen any New Balance advertising?

(All say no.)

Moderator: Ok thanks. What do you look for most when you buy a new pair of lifestyle trainers?

Josh: I think the most important thing is the way they look.

Liam: Yeh definitely, you don’t want a pair that people will make fun of you for wearing (laughs).

(All agree).

Moderator: So do you all consider being fashionable and in style to be a big part of what you wear?

Ryan Foster: Yes! Especially in a group of lads, and all the girls go for the best dressed lads! (Everyone laughs).

Dan: Yeh I think it is important to have all the latest styles and trends. And when a new pair of trainers comes out, I always want them!

Josh: Yep me too.

Moderator: Ok then I think that is about it for the questions. Thank you all for taking part.


Posted by Lucy Stevenson