Tuesday, 15 March 2011

Our Opinion Former

From carrying out questionnaires and focus groups with both our opinion former and also his peers, we discovered that the type of adverts they pay most attention to are the ones that make them laugh...

In order for an advert to stick in their minds, we found it needs to be both original and humerous otherwise they don't really remember it.

Here are the top adverts in which our target age demographic (16-17 year olds) like most, and always remember.













Posted by Hannah Thomas

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