The After Hours Athlete

This is an ad campaign from Puma, some of New Balance's competitors in the lifestyle trainer market. I think it is brilliant and really appeals to a whole new market of young, sociable consumers who may not play traditional sports but instead are 'after hours athletes'. It is a very unique concept and it really speaks to the people it is aimed at while still linking the brand to sports. This is exactly the kind of idea that New Balance needs to better reach out to consumers in their lifestyle market.

Posted by Hannah Wills.